Many multi-hyphenated celebrities from Rhianna to Pharrell have launched skin-care lines lately. But if we’re going to put our money on the one who will hit a home run, it’s Jennifer Lopez. The 51-year-old diva already has a $2-billion-and-counting fragrance, Glow by JLo, to her name, and her youthful looks—which were on full display during her jaw-dropping halftime show at last year’s Super Bowl—are as legendary as her decades-long success on the pop charts and silver screen.
At the start of the new year, Lopez dived into the crowded pool of skin-care brands with JLo Beauty. Its initial, limited release of products is linked through her affinity for olive oil, a tip handed down from generations of women in her family. The common household item as natural elixir also happens to be the beauty secret behind another famous face. Sophia Loren claims a simple cotton ball soaked with the stuff was the nightly beauty regimen that kept her skin so supple and luminescent.
Lopez, a perfectionist in everything she sets out to accomplish, spent two years playing with over 100 formulations to achieve the right blends. The results, whose witty names reference her music and film career, include That Hit Single, a gel cream cleanser; That Star Filter, an instant complexion booster; That Blockbuster, a nonstop wonder cream; That Fresh Take, a “fierce” eye cream; That Big Screen, a broad spectrum SPF 30 moisturizer, and more innovative items to explore.
Naturally, the startup’s website states, “Due to overwhelming demand, please allow extra time for shipping.” With industry insiders predicting first-year sales to reach $150 million in North America alone, here’s to another multi-billion-dollar success story in the making.
